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ABOUT GRAND
5 GRAND, or GRAND as he prefers to be addressed, is a multifaceted entrepreneur turned MC who found self- expression through his pen at an early age. Growing up in West Philadelphia – the same streets that birthed the Fresh Prince, Will Smith and DJ Jazzy Jeff – the young rapper was surrounded by Hip Hop culture everywhere he went. He also received influence from his brother and cousin who rapped, which inspired him to tap into his own talent and develop a skill for lyrical impact quickly. This led to him joining forces with two childhood friends to form a Rap group, which would later manifest into their independent label Global Recording Group.
Over the years GRAND became known for his impactful bars and strong cadences, mixed over melodic beats, that would resonate from the streets of Philadelphia to commercial success, particularly in TV/Film. With a surgical creative process, he tapped into techniques from Hip Hop legends he looked up to over the years including Jay Z, Snoop Dogg and 50 Cent. This led to the 2016 release of his debut EP titled Visions of Grandeur and the following year, he went back into the studio to release one of his most personal records to date, “Changed My Life.”
From listening to his favorite artist to kickin’ it with his boys to relationships with women, GRAND takes every experience – even a drive through his city – and uses it as his creative muse. Through his authenticity, he was proud to release his first, full body of work as an independent artist titled SICARIO. The project’s leading singles, “Dreamers and Believers” and “Woman Crush,” placed the rising rapper back on the map, and are still getting licensed/streamed today. GRAND’s broad knowledge of music and raw, unapologetic pen made waves through the industry which led to him working alongside legendary producer, Teddy Riley, Snoop Dogg, Ludacris, Pink $weats, Don Cannon, DJ Drama, Brian Michael Cox and NeYo, to name a few.
Currently, GRAND has been back in the lab with an artistic rebrand and is excited to raise his artist profile and lifestyle brand coming into 2024. He’s placing the finishing touches on his new album called Note to Self, a personal body of work that incorporates recent life experiences told through the lens of a seasoned rapper, serving as proof that authenticity will maintain relevant at any age. Outside of music he also plans to release new content, continue growing his business portfolio, tapping into his other passion – cooking – and spending time with his daughters/family, who continue to inspire him/his music.
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